Agency Board Cmaas Director Planning Program

Agency Board Cmaas Director Planning Program

Agency Board Cmaas Director Planning Program

AMC’s decision to bring "Mad Men" back for another 13 episodes in 2008 says America has at least some interest in the adventures, foibles and lifestyles of the men and women who work in advertising agencies. It may also been a factor in NBC and TNT continuing to plan their own ad agency shows in the future

According to Brian Steinberg’s April 14, 2008, article in AdAge, TNT is planning to launch an agency-centered program called "Truth in Advertising" in 2009 and NBC is considering a show based on Matt Beaumont’s novel about a London agency. The novel, named "E," is written as a series of agency emails and could lend itself to a comedy more than a drama.

"The truth is we live in a culture where we are constantly selling and being sold. That's a fascinating cultural trend and it's very unique, very resonant in our lives," Michael Wright, a TNT senior vice president, told AdAge.