The 2008-09 global recession clobbered the advertising industry across the board, starting with the advertisers and extending through the ad agencies and into the media that depends on those ads. However, the Outdoor Channel, Havas the French agency holding company and the British Financial Times were able to emerge from 2008 in relatively good shape. The Emerson company promised some help in 2009.
Also, according to AdAge, some magazine publishers reported that their ad sales for 2009 second quarter issues were a bit better than those for the first quarter issues. One media buyer told AdAge "I think the first quarter gave us rock bottom."
The Outdoor Channel reported a 21% increase in advertising revenue in the fourth quarter of 2008. It was the tenth consecutive double-digit increase for the channel, according to CEO Roger Wener.
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